Introduction to Digital Marketing & Data Analytics

This programme is designed for students with an interest in digital marketing and data analytics.

Programme Overview

Digital marketing has an impact on the consumer decision-making process with more influence on problem recognition, purchase decision and post-purchase behaviour. 

Companies are hiring more students in their marketing department. This online course is designed for students with an interest in digital marketing and data analytics.

This course will review and appraise contemporary digital marketing strategies, the latest cutting-edge developments, and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.

“Be the change you want to see in the world” Gandhi

Over the last few decades, the world has gone through a succession of changes that have led to a lot of challenges. These periods are often a great opportunity to reflect and design a new horizon to continue thriving, developing, and evolving.

From this perspective, we have dedicated our energy to developing ambitious programmes that will benefit the next generation of talent and empower them to shape a bright and sustainable future for all.

King Stage is at the intersection of business and education. We have supported thousands of domestic and international students to kick-start their career and raised about 3,000 students from Bachelor to Master levels.

Our student recruitment expertise coupled with our experience in nurturing students through education give us a very unique ability to create programmes that are relevant to business needs and secure a place for our students in an increasingly competitive job market.

Why Choose This Programme

In this intensive Introductory course, you will learn the key skills of today’s digital marketer and understand how to gain a competitive edge in business. The class includes interactive lectures, workshops, and research.

The sessions cover the following topics:

Learning Outcomes

Upon completion, students will have covered:

Assessment

Participants will be evaluated based on the following:
Lecture content and class material will be made available through an interactive online platform.