Introduction to Digital Marketing & Data Analytics

This programme is designed for students with an interest in digital marketing and data analytics.

Programme Overview

Digital marketing has an impact on the consumer decision-making process with more influence on problem recognition, purchase decision and post-purchase behaviour. 

Companies are hiring more students in their marketing department. This online course is designed for students with an interest in digital marketing and data analytics.

This programme is designed for students with an interest in digital marketing and data analytics. This course will review and appraise contemporary digital marketing strategies, the latest cutting-edge developments, and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.

Why Choose This Programme

In this intensive Introductory course, you will learn the key skills of today’s digital marketer and understand how to gain a competitive edge in business. The class includes interactive lectures, workshops, and research.

The sessions cover the following topics:

Learning Outcomes

Upon completion, students will have covered:

Assessment

Participants will be evaluated based on the following:
Lecture content and class material will be made available through an interactive online platform.