Fundamentals of Innovative Entrepreneurship
The phases of understanding the market, identifying user problems, ideation, testing a new offer have been profoundly modified thanks to the new approaches and digital tools now available.
Programme Overview
Digital innovation is changing our way of life, our social relations, and the economy at an ever-increasing pace. At business is creation and industry transformation. The Innovative Entrepreneurship programme is designed for students around the world who have the following:
- A curiosity for new business models
- Aspirations to work and advance their teamwork by developing a proposal with a business project
- A desire to be innovative and challenge themselves
The phases of understanding the market, identifying user problems, ideation, testing a new offer have been profoundly modified thanks to the new approaches and digital tools now available. They are transforming the way a business project is developed. The objective of this programme is to immerse participants into the essential dimensions of innovation: start-up, entrepreneurship and industrial transformation.
Why Choose This Programme
The dynamic learning approach on this programme includes a learning-by-doing pedagogy with a conceptual contribution which is due to class sessions and inspiring examples shared through testimonies and team workshops.
- Accessible to students from all backgrounds who wish to learn more about entrepreneurship and innovation
- Unparalleled opportunity to collaborate with diverse peers as part of student workgroups
- Real-life experience: opportunity to present your project to renowned professionals
- UK institution certificate
- Students will be able to practice and improve their English language
Learning Outcomes
Upon successful completion of this programme, participants will be able to do the following:
- Understand the digital revolution and why it promotes start-up entrepreneurship
- Assimilate the fundamentals of the entrepreneurial approach and its mindset
- Understand the successive steps of any entrepreneurial project: market, concept, Client experience etc.
- Identify and use the right tools to design and test an innovative project
- Understand digital technology and innovation, digital transformation in the industry and the key challenges of digital projects
- Identify and use qualitative and quantitative tools to support business analysis
Assessment
Participants will be evaluated based on the following:
- Group work exercises
- A business plan and a presentation
Lecture content and class material will be made available through an interactive online platform.
