This module provides students with a rigorous and in-depth exploration of strategic management, equipping them with the analytical tools and conceptual frameworks necessary to formulate and implement strategies that enhance organisational performance and secure long-term competitive advantage. Through the critical examination of real-world case studies and strategic models, students will develop the ability to assess an organisation’s strategic position and respond effectively to the complexities of a dynamic business environment.

Upon completion of the module, students will be able to:

• Apply advanced strategic management principles to contemporary business challenges.

• Undertake a comprehensive analysis of both internal capabilities and external market conditions.

• Critically evaluate a range of strategic options related to growth, innovation, and market positioning.

• Demonstrate an understanding of the drivers and dynamics of strategic change, and design appropriate change management interventions.

This module provides learners with a critical understanding of international marketing strategy, focusing on global operations and market dynamics. Students will explore how organisations tailor their marketing strategies to meet the diverse needs of both domestic and international markets, taking into account cultural, economic, and regulatory factors. Key concepts such as market segmentation, positioning, branding, pricing, and distribution strategies will be examined in depth. Additionally, the module will highlight the role of digital tools in reaching global audiences and crafting effective international marketing campaigns. Upon completion, students will be equipped to design and implement marketing strategies that align with an organisation’s objectives both domestically and globally.

Key Learning Outcomes:

• Develop a deep understanding of international marketing strategy and its application in global markets.

• Analyse the cultural, economic, and regulatory factors influencing marketing decisions in both domestic and international contexts.

• Apply key marketing concepts, such as segmentation, positioning, branding, pricing, and distribution, to real-world global business scenarios.

• Assess the role of digital tools and platforms in reaching global audiences and designing effective international marketing campaigns.

• Create comprehensive marketing strategies that align with an organisation’s goals and successfully operate across both domestic and international markets.

This module examines how businesses manage financial resources to support strategic decision-making, with a particular focus on incorporating Environmental, Social, and Governance (ESG) factors into financial planning. Students will gain a solid understanding of financial accountability, control, and planning, while also learning how to integrate ESG criteria into financial analysis and decision-making. By the end of the module, students will be equipped with the skills to analyse financial data, assess the financial implications of ESG initiatives, and make informed, sustainable business decisions at a corporate level.

Key Learning Outcomes:

• Develop a comprehensive understanding of financial management principles, including accountability, control, and planning.

• Learn how to integrate ESG factors into financial analysis and decision-making processes.

• Analyse the financial implications of ESG initiatives and their impact on long-term business sustainability.

• Apply key financial management tools and techniques to assess and manage the financial resources of an organisation.

• Make informed, ethical, and sustainable financial decisions at a corporate level, considering both traditional financial metrics and ESG criteria.

In today’s dynamic and unpredictable business landscape, effective leadership and people management are paramount. This module delves into the interconnected pillars of leadership, strategic human resource management (HRM), and change management, providing students with the tools to guide organisations through transformation and uncertainty.

Students will gain a forward-looking perspective on building resilient, high-performing teams and driving organisational change. By examining real-world case studies and leadership frameworks, learners will develop a deep understanding of the evolving demands placed on leaders in the 21st century.

Key Learning Outcomes:

• Understand and apply the core pillars of successful organisations: leadership, people, and change.

• Explore the principles and practices of strategic HRM to align with organisational goals.

• Analyse key drivers of change, assess change strategies, and implement them effectively.

• Develop a horizon-scanning mindset to anticipate emerging leadership challenges and trends.

This module introduces students to the principles and professional practices of project management, equipping them with the essential skills to effectively lead and contribute in dynamic project environments. With a focus on practical tools and real-world application, students will learn how to manage projects from inception to completion, ensuring delivery on time, within budget, and to specification.

The module also emphasises the importance of leadership, communication, and ethics in successful project delivery. It integrates the use of project management software and knowledge management systems to support efficient planning, execution, and decision-making throughout the project lifecycle.

Key Learning Outcomes:

• Apply key project management tools and techniques for planning, resourcing, budgeting, monitoring, and ensuring quality control.

• Utilise project management software and digital platforms for effective project tracking and team collaboration.

• Understand the role of the project manager in ethical leadership, stakeholder communication, cultural awareness, and fostering team dynamics.

• Critically evaluate strategies for managing risk, uncertainty, and ambiguity in complex projects.

• Explore the use of information and knowledge management systems to enhance decision-making and organisational learning.

This module examines the dynamic relationship between entrepreneurship, innovation, and social impact. Students will explore how entrepreneurial thinking can address real-world challenges and create sustainable value, both economically and socially, whether in a startup or within an established organisation.

Focusing on social entrepreneurship, the module demonstrates how innovation can drive not just profit but also purpose. Students will analyse the opportunities, risks, and strategies involved in building and managing mission-driven enterprises.

Key Learning Outcomes:

• Develop core entrepreneurial skills with a focus on social impact and sustainability.

• Understand the theories and practical applications of disruptive and social innovation.

• Learn how to launch and manage a purpose-driven enterprise, from conception to execution.

• Create a compelling business plan and master the art of pitching to investors and stakeholders.

The Research Methods module introduces research practices relevant to business and management. Upon successful completion, students progress to the Dissertation stage of the MBA.

By the end of the module, students will be able to interpret existing research, understand various research designs, and critically evaluate quantitative and qualitative methods. They will develop skills in sourcing and referencing information, formulating research questions, and applying appropriate methodologies. The module also covers data collection, analysis, and statistical interpretation, enabling students to produce a well-structured Research Proposal.

Following this, the Dissertation provides an opportunity for in-depth study on a management-related topic. Students will critically engage with relevant theories, conduct empirical research, and apply their findings to real-world business challenges, drawing conclusions that support strategic decision-making.

After completion of the dissertation, the student should be able to:

• Formulate research questions at a level appropriate for a masters.
• Critically review the relevant literature.
• Select the most appropriate methodology for the collection of data, justifying that choice.
• Apply that methodology to collect primary or secondary data.
• Select a method of analysis appropriate to their research question, within the context of what is commensurate to master’s level.
• Present the results in a manner that is clear and comprehensive.
• Draw conclusions about the results for the conduct of management.