Digital Marketing & Data Analytics

Digital Marketing & Data Analytics

Programme Overview

Digital marketing has an impact on the consumer decision-making process with a more influential impact on problem recognition, purchase decision and post-purchase behaviour.

Companies are hiring more students in their marketing department. This online course is designed for students with an interest in digital marketing and data analytics.

This programme is designed for students with an interest in digital marketing and data analytics. This course will review and appraise contemporary digital marketing strategies, the latest leading-edge developments, and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach.

Why This Programme

In this intensive digital marketing short course, you will learn the key skills of today’s digital marketer and understand how to gain a competitive edge in business.

  • Foundation of Digital Marketing and comparing technology
  • Customer behaviour
  • Branding awareness
  • The development of e-commerce and the retail revolution
  • Social media & SEO
  • Data analysis
  • Business ethics

Learning Outcomes

Upon completion, students will have covered:

  • Introduction to the ‘Digital Marketing’ environment
  • Definition tools, digital computing technologies, networks, and challenges
  • The changing relationship with the customer
  • Impact on branding
  • The development of e-commerce and the retail revolution
  • Social media
  • Database development
  • Research engine optimisation and marketing
  • Analytics and campaign measurement
  • Ethical marketing
  • Future trends and developments
  • Practice and improve their English language

Assessment

Participants will be evaluated based on the following:

  • Group work exercises
  • A report and a presentation

Agenda
19
Jul

Digital Marketing & Data Analytics

Online
09.00 am
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Lecture content and class material will be made available through an interactive online platform.

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